- Sorare makes use of blockchain to concern restricted digital buying and selling playing cards of soccer gamers
- Piqué is investing $4.3 million within the firm
- The corporate will work with the participant to “onboard the highest 20 soccer leagues on the earth”
Barcelona FC star Gerard Piqué has introduced he’s becoming a member of the blockchain business by investing in Sorare, an Ethereum-based soccer buying and selling card sport.
Piqué will be a part of Sorare as a strategic advisor and is reportedly investing $4.3 million within the agency. He not too long ago participated in a seed funding extension spherical led by Cassius Household, a U.S. funding fund. The corporate’s complete funding reached $8.6 million after this, in response to an article on Sifted.
The soccer star mentioned he joined the funding as a result of he has been a fan of soccer playing cards since he was a child. “As an entrepreneur, I believe the world of soccer has to innovate. On the finish of the day, it is the subsequent step, the subsequent generations will gather these sorts of belongings and digital playing cards,” he mentioned at a press convention.
In a blog post, the corporate will work with Piqué to onboard the highest 20 soccer leagues on the earth. “Gerard’s funding will assist us increase our world presence to achieve extra soccer followers all over the world.”
Cassius Family, led by Emmanuel Seugé, will help the company with branding. “As an ex Coca-Cola VP of Global Alliances, Seugé has set new standards for brand engagement through sports,” Sorare added.
Sorare uses the Ethereum blockchain to create limited runs of digital trading cards that players can use to assemble a fantasy team or even trade them in exchange for other cards or digital currency. As a digital item on the blockchain, it ensures that a digital card owned by one player is not fake or owned by another person. Furthermore, if the player decides to sell the digital card to another person, the blockchain will have records of the card’s original owner, as well as the amount it was sold for.
Piqué said he was looking forward to what the blockchain could do to innovate football. “I see a huge potential in the sports gaming segment in a digital economy where the attention of the audiences is the single most important unit of currency,” he said in a statement.
Sorare is not the only company looking at blockchain to release digital trading cards. BBC Studios earlier partnered with Reality Gaming Group to create a blockchain game about “Physician Who.”