Chrissa McFarlane is the CEO of Patientory, a worldwide foreign money and inhabitants well being administration service that regulates and secures affected person information, Named as one of many high ladies “leaving their mark on the medtech subject” by Becker’s Hospital Assessment. She can be the writer of FUTURE WOMEN: Minority Feminine Entrepreneurship and the Fourth Industrial Revolution within the period of Blockchain and Cryptocurrency.
You based Patientory in 2015, after being pissed off with sufferers not getting access to a central depository of their very own well being info. Are you able to share with us what the present downside is with sufferers getting access to their info, and the way Patientory proposes to unravel this?
The healthcare info expertise trade has long-faced interoperability points. Nevertheless, accessing personal well being information is an issue that has emerged not too long ago as a result of digitization of medical data, which has created siloed wall gardens. As a consequence of HIPAA insurance policies and laws, it has been tough for organizations to freely share the knowledge that resides in distinct and particular person affected person portals with all care suppliers and stakeholders who may want the knowledge as a way to present the very best care. Patientory tackles this subject head-on, creating merchandise that enable for the seamless integration of all affected person well being data each on the affected person and the supplier aspect.
Within the unique whitepaper you had proposed a SaaS enterprise mannequin, whereby you promote software program to healthcare organizations the place sufferers and customers can obtain a free app. Has the enterprise mannequin shifted since then?
We’re nonetheless performing on a SaaS enterprise mannequin for enterprises, whereas providing a user-friendly well being information utility for customers. For enterprises, we offer SaaS within the type of our NEITH Enterprise Solution. Neith then works immediately with our affected person shopper utility, Patientory, to handle and enhance value efficiencies and healthcare outcomes for the affected person.
You personally participated within the intensive 3-month lengthy Boomtown accelerator program in Boulder, Colorado. May you share your expertise and what you gained from collaborating on this program?
We integrated our firm a few week earlier than becoming a member of the Boomtown accelerator program in Boulder, Colorado. This program helped us immensely with the ideation of what we needed to create and what issues we needed our merchandise to unravel. Our expertise at Boomtown helped us set the muse to handle the shortcomings we discovered within the healthcare market.
May you talk about your expertise having launched one of many first Preliminary Coin Choices (ICOs) in 2017?
This course of was undoubtedly a problem for our staff. We began in an trade that was not well-known and labored to handle the credibility of the area and promote its longevity – one thing that most people is simply now coming to know.
It was initially tough to construct a product for an trade, like healthcare, that’s gradual to vary and undertake new applied sciences. By this course of, we have now discovered that we have to tempo ourselves and work steadily to determine our model and our merchandise as thought leaders bridging this rising tech with the present healthcare market.
In your book one of many greatest issues that you just described was the issue of gaining access to enterprise funding as a girl, and particularly as a minority lady. Do you’ve got any recommendation for girls who’re dealing with related points and who will not be snug with launching an ICO?
I’d advocate looking for as many various funding avenues as doable. An possibility for funding alternatives that has not too long ago elevated in reputation is crowdfunding. There are various choices with regards to one of these investing, together with Regulation CF choices which permit firms to solicit direct funding from traders, in addition to numerous platforms that enable for institutional and non-institutional traders to become involved with tasks they care about. I consider it is a beneficial possibility for people who want to jumpstart their firm, particularly with regards to the primary funding spherical that’s so very important in permitting entrepreneurs to construct their merchandise and showcase its worth.
In your ebook you talk about the significance of flexibility particularly for feminine entrepreneurs. May you briefly share your views on this?
In my view, flexibility is likely one of the most necessary attributes of a profitable entrepreneur. Feminine entrepreneurs, particularly, are met with many obstacles and limitations to success and it’s by remaining versatile that they can overcome these challenges.
Because the core to being a profitable entrepreneur is overcoming challenges, flexibility could take the type of having to pivot from the preliminary firm or product aim to replicate for instance, present market situations or different sudden obstacles that happen in the course of the launch course of. This 12 months, for instance, the COVID-19 pandemic shifted the market in an unprecedented manner, and entrepreneurs had been pressured to adapt accordingly.
In early 2019, Patientory Inc. and IrisGuard announced the combination of IrisGuard’s biometric authentication expertise with the Patientory App. May you talk about this partnership, and the advantages of utilizing the IrisGuard biometric expertise?
IrisGuard permits end-to-end iris recognition, figuring out people anyplace with the world with 100% certainty. Our partnership with IrisGuard enabled a more in-depth take a look at information administration and scientific trials. We built-in with IrisGuard by adapting our Patientory app’s Android resolution (as a result of a telephone with a digicam is required to entry one of these expertise). The combination offers an added layer of safety when accessing a affected person’s organic information.
May you give us some particulars on how the PTOY tokens are used on the platform?
Inherently, the PTOY tokens are a part of the PTOYMatrix Blockchain Community, which secures and verifies personal well being info information storage on the community. For Patientory Inc, as a decentralized app on the community, the token is used as an incentivization software to reward wholesome behaviors. For instance, when utilizing the app, customers are rewarded with PTOY tokens after they meet particular month-to-month wellness objectives.
Is there anything that you just wish to share about Patientory?
During the last 12 months, we’ve witnessed the finalization of The twenty first Century Cures Act, which requires healthcare organizations to supply customers with third social gathering entry to their well being info. By numerous partnerships, the PTOYMatrix can mixture information from over 10,000 well being methods to supply self-sovereign identification and de-identified information for customers to medical data.
Thanks for the good interview, readers who want to be taught extra ought to go to Patientory.