Alice Hawari
Alice Hawari joins Ripple Road as Vice President of Advertising
WESTCHESTER, N.Y., Jan. 05, 2021 (GLOBE NEWSWIRE) — Ripple Street, the main peer-to-peer advertising platform that matches manufacturers with their preferrred shoppers, at this time introduced Alice Hawari as Vice President of Advertising. At Ripple Road, Hawari will concentrate on accelerating and enabling income development by strengthening the corporate’s market place—from advertising technique, branding, messaging and thought management to neighborhood growth and product experiences. By a data-driven lens, Hawari will probably be chargeable for testing new channels and figuring out the perfect advertising combine for each neighborhood and buyer acquisition and retention objectives.
“Proper when the pandemic hit, we introduced on a brand new CTO and developed distinctive experience-based, expertise options that might enable model entrepreneurs to soundly join with keen shoppers at dwelling,” mentioned CEO Mike Leo. “Since then, we’ve seen an outstanding enhance in demand and we’re desperate to additional seize market management. Not solely is Alice a robust storyteller and data-driven marketer, she has a eager eye for driving new product experiences for each model and company purchasers, With Alice on board, I can’t wait to get our fingers soiled and hold solidifying our price to our neighborhood and purchasers.”
With greater than 15 years of management expertise at expertise corporations, Hawari brings a wealth of go-to-market experience. Earlier than Ripple Road, Hawari served as a Advertising marketing consultant for a variety of high-growth organizations equivalent to Stanford GSB, Slingwave, and Pipewave (acquired by ZEFR). Built-in into their companies, she accelerated their potential to attach, talk, and higher serve their clients. Previous to consulting, Hawari served as the top of Advertising at Nativo, a local promoting expertise platform and because the Director of Product Advertising at AOL, the place she owned messaging and positioning for AOL’s cellular, premium codecs, and native advert merchandise.
“There’s a momentous shift occurring in the best way shoppers are experiencing merchandise, pushing manufacturers to offer extra customized entry that reimagines discovery,” commented Hawari. “Ripple Road is uniquely positioned to assist manufacturers and shoppers meet half-way on this rising, thrilling place of in-home product discovery, and weaves in a key ingredient that so many different advertising platforms miss: authenticity. Being a part of the group that mines the trail to how the digital trade will begin to rise to this accelerating shift in retail and ecommerce will probably be exhilarating work, and I’m honored that Ripple Road has introduced me on board.”
About Ripple Road
Ripple Road is a peer-to-peer advertising platform matching manufacturers with their preferrred shoppers to forge genuine connections and promote long-term model development. By delivering in-person or digital product-driven experiences at dwelling, Ripple Road offers certified shoppers the possibility to attempt fascinating merchandise with their family and friends at memorable occasions. A rigorous focusing on, vetting, and matching course of creates a novel shopper journey that allows manufacturers to generate product consciousness, trials, and gross sales from their preferrred shoppers. Mondelez Worldwide, Molson Coors, and JMSmucker belief Ripple Road to drive on-line and in-store retail journeys, person generated content material, and product opinions via genuine shared product experiences. For extra info, go to www.ripplestreet.com.
Contact
Nikki Reyes Leo
(408) 499-0033
A photograph accompanying this announcement is offered at https://www.globenewswire.com/NewsRoom/AttachmentNg/8b48f56b-9297-4278-a91d-8507bc4156a4
