The cryptocurrency and blockchain business grew by leaps and bounds in 2020. The highest two property, Bitcoin (BTC) and Ether (ETH), gained 303% and 469%, respectively, which could be thought of extraordinary compared with the 25% return of gold. Whereas the dear metallic is commonly thought of a safe-haven asset, the 2 digital property outperformed gold in the course of the unsure market eventualities that continued because of the pandemic.
Joshua Frank, co-founder and CEO of The Tie — a agency offering crypto insights based mostly on social media analytics — informed Cointelegraph: “Throughout the biggest 100 property by market cap, the typical cryptocurrency skilled an 87% improve in common tweet quantity — with Bitcoin surging by 95%.”
Frank added that although this present rally is pushed by institutional curiosity, retail curiosity appears to be rising as effectively. All it will in the end result in an increase in curiosity in altcoins: “It’s price monitoring which mid-cap property proceed to see surging social exercise as that is usually a great main indicator of worth motion.”
With the eye round crypto spiking towards the backdrop of costs rising at such a fast tempo, there are many firms, initiatives and cryptocurrencies that gained momentum in 2020.
Bitcoin: A very powerful crypto asset
Bitcoin was, unsurprisingly, probably the most talked about crypto asset in 2020, with a 95% year-on-year improve in Twitter mentions. The value for 1 BTC rose from across the $7,000 mark to hit an astonishing all-time excessive of close to $35,000 in the beginning of the yr.

BTC obtained quite a lot of attention from the mainstream media in 2020. Grayscale, MicroStrategy, Sq. and MassMutual closely invested in BTC, and even company giants akin to PayPal and JPMorgan Chase started to take a position to harnessing the alternatives that Bitcoin affords. John Todaro, director of analysis at TradeBlock — a supplier of institutional buying and selling instruments for digital currencies — informed Cointelegraph:
“For the primary time, establishments are starting to hurry into the crypto ecosystem, with MicroStrategy, Sq., MassMutual, and others main the cost. All of those main establishments have thus far solely allotted to bitcoin — as bitcoin is probably going the strongest digital foreign money in terms of an inflation resistant digital gold.”
Michael Saylor, CEO of MicroStrategy, not too long ago even took to Twitter to advise billionaire CEO Elon Musk to transform Tesla’s stability sheet from the U.S. greenback to BTC — all this among the many third bull run Bitcoin noticed in 2020. The bull run has continued into the brand new yr and is expected to keep going for some time. Contemplating that that is the start of mainstream and institutional curiosity in Bitcoin, 2021 guarantees to be a good larger yr for the asset and blockchain know-how as an entire.
Regardless of JPMorgan stating that Bitcoin is overbought, it can nonetheless proceed to pull out capital from investors in gold; though, in response to Goldman Sachs, both assets can coexist. Todaro added: “You’ll possible additionally see extra firms observe MicroStrategy’s lead and put small allocations of their treasury reserve into the asset. This all bodes effectively for bitcoin to encroach on Gold’s market share.”
Ethereum: The blockchain with probably the most use circumstances
Ethereum is a blockchain community that runs sensible contracts and helps the largest altcoin, Ether. The principle use case of the community is to allow the alternate of worth with no intervention from third events. The community was conceived by developer Vitalik Buterin in 2013 to broaden the use case of Bitcoin’s know-how, and it turned formally lively in 2015. In distinction to BTC, there isn’t any arduous cap on Ether, with the potential for an countless provide.
Ether confirmed promising enhancements all through the course of 2020. The spike in worth that’s being seen in early 2021 is occurring across the similar time as BTC continues hitting new all-time highs, indicating the optimistic influence of the passion of the crypto neighborhood. Aside from being a digital foreign money, Ether additionally acts as gas for decentralized functions that function on the Ethereum community.
The 2 landmark moments for Ethereum in 2020 have been the rise of decentralized finance and the launch of the Beacon Chain for Ethereum 2.0. DeFi markets noticed huge development in 2020, with the whole worth locked rising from $687 million in the beginning of the yr to over $14 billion by the tip — additional skyrocketing to over $18 billion as of Jan. 4. This development is mostly attributed to the hype round liquidity mining and yield farming, together with the anticipation round Ethereum 2.0 and rise of DeFi oracles.

As seen with the continuous rise in complete worth locked in DeFi initiatives within the second half of 2020, the TVL ought to proceed to rise by way of 2021, and extra use circumstances for DeFi must be generated by way of numerous DApps. Todaro additional commented on the significance of Ether to DeFi markets:
“You can’t speak about DeFi with out speaking about Ethereum. With nearly all of DeFi initiatives constructed on Ethereum, ether has change into the lifeblood of the ecosystem when transactions are hovering (as evidenced by the surge in eth fuel prices in the course of the DeFi bull run over the summer season).”
Uniswap: The biggest DEX
One of many prime gamers within the DeFi area in 2020 by complete worth locked was Uniswap, a decentralized alternate, or DEX. A DEX is a technique to alternate cryptocurrencies with no centralized governing company enabling the transaction. Uniswap’s token alternate makes use of liquidity swimming pools guided by oracles as a substitute of order books.
The alternate even airdropped its personal token, UNI, to its customers as a controversial response to SushiSwap’s vampire mining attack. Uniswap’s token noticed the best improve in tweet quantity, reaching roughly 1,500 tweets per day.

The rivalry between Uniswap and SushiSwap appears to have benefited each communities, as the whole worth locked in each protocols mixed is simply over $4 billion of the $18.63 billion locked as an entire, in response to DeFi Pulse. With laws more likely to tighten for centralized exchanges, DEX’s are certain to see an additional improve in new customers as market members look to take care of their means to commerce on noncustodial exchanges.
Chainlink: The DeFi oracle forerunner
In 2020, Chainlink turned probably the most extensively used oracle community for universally related sensible contracts, permitting blockchains to entry real-world information in a well timed method. The Chainlink neighborhood is an open-source neighborhood of knowledge suppliers, node operators, sensible contract builders, researchers and safety auditors.
The neighborhood has its personal token, LINK, which is the cryptocurrency utilized by the community to pay for numerous operations involving information. LINK noticed a 260% year-on-year improve in Twitter mentions in 2020, in response to Frank.
Chainlink introduced partnerships with huge entities like Google and the Chinese language state-backed Blockchain-based Service Community. It was additionally tapped by Ethereum’s blockchain rival Tezos to supply real-time information for its neighborhood initiatives. Because of the distinctive proposition that oracles present for sensible contracts to work together with real-time information, the oracles area ought to broaden additional in 2021, seeing Chainlink and its rivals like Band Protocol and Compound combating for market dominance.
Circle: The corporate behind the fastest-growing stablecoin
Circle is the corporate that runs the second-largest dollar-pegged stablecoin by market capitalization, USD Coin (USDC) — which was the fastest-growing stablecoin of 2020. Its market capitalization grew multifold from round $500 million in the beginning of the yr to $4 billion by the beginning of 2021. Circle even collaborated with the USA authorities on a “world international coverage goal” in Venezuela the place USDC was used to distribute aid funds to medical staff and Venezuelan locals.
In mild of latest consideration from U.S. federal regulators, stablecoins may simply be the crypto neighborhood’s first real point of conflict with regulators. They may quickly be regulated by what’s now dubbed the “STABLE Act,” which intends to “shield customers from the dangers posed by rising digital fee devices, akin to Fb’s Libra [Diem] and different Stablecoins.”
The President’s Working Group on Monetary Markets even released a press release relating to the important thing regulatory and supervisory points related to “sure stablecoins.” Todaro commented on what the implications of this elevated regulatory consideration may imply for stablecoins: “Stablecoins will possible see elevated regulation in 2021. It’s troublesome to see how this shakes out, however USDC will possible change into extra centralized than it at the moment is and can possible change into nearer associated to a financial institution than a decentralized consortium.”
The development continues into 2021
Though 2020 was an outstanding yr for crypto, 2021 holds a good bigger potential for the expansion of the business. The Chicago Mercantile Change will launch its Ether futures in February, which is certain to push the markets additional.
Frank additional opined that the Twitter metrics point out a good bigger curiosity towards cryptocurrencies in 2021: “The surge in Twitter conversations has continued into and been much more pronounced within the first week of 2021.” He went on so as to add: “Immediately Ethereum’s Tweet quantity hit an all-time excessive (doubling the earlier file set in 2018) and two days in the past each Bitcoin and the general crypto market noticed Tweet quantity all-time highs, besting marks set in 2017.”