[PRESS RELEASE – Stockholm, Sweden, June 7th, 2023]
ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Linked Vogue, and Inspiring Accountable Business Behaviors
Stockholm’s headquartered blockchain know-how firm ChromaWay in the present day reveals its acquisition of the enduring Swedish-American style model BLK DNM.
The acquisition aligned with the latest relaunch of BLK DNM as a contemporary, community-driven style home. It marks ChromaWay’s first acquisition of a longtime firm for the aim of implementing real-world decentralization: i.e., creating optimistic behavioral change, fairer entry, and extra management by customers inside conventional industries.
- ChromaWay’s blockchain capabilities will likely be built-in into BLK DNM’s technique and merchandise, the primary significant use of the tech in style.
- In pioneering ‘related style,’ BLK DNM will search to encourage extra accountable behaviors within the business.
- First tech improvements will likely be introduced forward of BLK DNM’s F/W 2023 collections reveal
First improvements to be revealed in BLK DNM’s F/W 2023:
ChromaWay’s blockchain capabilities will likely be built-in in a revolutionary method into each BLK DNM’s model and merchandise. BLK DNM will consequently develop into a pioneer of ‘related style’ – the usage of know-how to create neighborhood and accountability inside style – heralding the primary important use of blockchain tech in an business but to be meaningfully impacted by Web3 applied sciences.
BLK DNM will reveal the primary tranche of technological improvements constructed on ChromaWay’s ‘Chromia’ relational blockchain within the coming weeks. This can embody software- and hardware-based improvements constructed into BLK DNM’s F/W 2023 collections, underpinned by the moral and communal idea of ‘related style.’
Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s one thing of a borderless neighborhood already. It was a pure match for our aspirations to remodel the style business via innovation. BLK DNM’s imminent tech rollout will illustrate the ability of our blockchain capabilities to create true behavioral change in an business that has hitherto struggled to regulate its problematic environmental influence and embrace progress.”
Toni Collin, CEO of BLK DNM, feedback: “Our business should begin wanting towards innovation: quick style’s environmental influence is completely unacceptable, and on the identical time, because the world turns into extra digitized, the idea of neighborhood is altering. That’s why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this know-how to create real change in style is clear, however nobody else within the business is utilizing it in a significant method but. Collectively, BLK DNM and ChromaWay are constructing one thing really distinctive and groundbreaking. We will reveal the primary improvements very quickly.”
About ChromaWay
ChromaWay is an business chief in blockchain know-how and makes a speciality of creating and deploying cutting-edge, scalable blockchain options for companies and governments. The corporate, established in 2014 and headquartered in Stockholm, Sweden, has been on the forefront of driving the widespread adoption of blockchain know-how. Its flagship product, relational blockchain Chromia, allows builders to construct decentralized functions (dApps) with a relational database mannequin that provides unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American style model that makes a speciality of timeless tailoring, leather-based, and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury style home below the stewardship of latest Inventive Director Jessy Heuvelink, BLK DNM’s concentrate on enduring craftsmanship and aesthetic timelessness encourages prospects to like and treasure every merchandise for many years and throughout generations.
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